/FPT Happy Club.
Happy Club is the official application used to implement and operate the FPT Loyalty customer loyalty system.
Client
FPT Corporation
Category
Loyalty
Duration
6 months
Year
2024
3 Members
Team Scope
Product Designer
Role
/Challenge/
Within the FPT ecosystem, there are many fragmented products, each with its own objectives and customer experience. This lack of consistency creates a disconnected customer journey and limits the ability to build long-term relationships and increase user loyalty. Therefore, the key challenge is to define a shared objective and align the experiences across products to create a more seamless user journey and strengthen loyalty throughout the FPT ecosystem.
/Solution/
By joining Happy Club, customers can earn reward points through purchasing products and services within FPT's ecosystem. These points unlock attractive benefits, enhancing customer experience and providing long-term value.
